In the fast-paced world of ecommerce, being ahead of product trends can mean the difference between a flourishing business and one that can’t get off the ground. As we progress into 2025 we can see that consumer needs are changing, influenced increasingly by social media, sustainability and lifestyle changes. Well, this in-depth guide will summarize what is selling right now and where with 10 best trending products to sell online in 2018 as we move into 2019.
1. Bakuchiol Serum
Key Statistics:
- 5-year search growth: 809%
- Monthly search volume: 60,500
- Price range: $8-$40
Hottest skincare product of 2025: Bakuchiol serum. This retinol alternative is plant-based and provides all of the anti-aging benefits you’d expect from retinol, but without the usual irritation. The product also has a cult following on social media, with videos on TikTok showcasing bakuchiol serum all earning over 100,000 views.
What is so great about bakuchiol serum is how versatile and effective it is. Its powerful anti-oxidant properties can aid in diminishing skin discoloration, fending off wrinkles, and nourishes rough, damaged skin. enough for sensitive skin. Major suppliers include BYBI, Medik8, and Balance Me, with the market continuing to expand as more consumers seek natural skincare alternatives. Source
2. Creatine Gummies
Key Statistics:
- 5-year search growth: 9,600% (the highest on our list)
- Monthly search volume: 74,000
- Price range: $10-$40
Two words marketed together and not stupidly that describe creatine gummies, which is revolution which is what they would undoubtedly be called, in the fitness supplement category. Stray no farther from the water cooler at the gym if you want to hear about the latest “it supplements.” With a stunning 9,600 percent rise in popularity over five years, these supplements have changed the way fitness enthusiasts and athletes consume creatine, which used to come only in powders or pills.
These gummies are designed to help increase creatine levels without the need for a shaker bottle or water to swallow a weight gaining product, while still providing fuel for muscles. It’s easier to chew than traditional creatine powders. Leading brands include Swoly, Create, Bear Balanced, and Beava, with the market primarily targeting athletes, bodybuilders, and fitness enthusiasts. Source
3. Padel Rackets
Key Statistics:
- 5-year search growth: 900%
- Monthly search volume: 165,000
- Price range: $60-$300
Padel, a sport that takes inspiration from both tennis and squash, has experienced immense growth over recent years; it is now one of the fastest growing sports in the world, but especially in Europe. “All this growth is certainly fuelling demand for padel rackets, which are substantially different from tennis rackets in that they are lighter and not stringed.
The sport is played in a small enclosed court, similar to squash but with some tennis rules. With over 18 million padel players around the world (25% of tennis players), the financial world is sniffing around. TikTok videos about padel rackets have garnered around 20 million views, indicating strong social media presence. Major suppliers include Kuikma, Dunlop, and HEAD. Source
4. Sustainable and Eco-Friendly Products
Key Statistics:
- Market share: 17% of overall market value (up 3.3% from 2015)
- Growth rate: 2.7x faster than conventional products
- Willingness to pay premium: 55% of consumers globally
Awareness of sustainable products is also prominent in 2025, with the environmentally aware consumer leading demand in many markets. These goods now make up 17% of the total market and contribute 32% of market growth, growing at 2.7 times the rate of traditional goods.
What is especially fascinating is that 75% of sustainable product categories outperform in online versus in-store at physical retail. This also makes eco-friendly products particularly important for e-commerce. Worldwide Google searches for eco-friendly items haveincreased by approximately 130% between 2017 and 2022.
Consumer demographics also play a role, with Millennials (67%) more likely than Baby Boomers (59%) to have modified their lifestyle toward sustainability. While 78% of consumers consider sustainability important, 63% have taken concrete steps to live more sustainably, including changing their purchasing habits. Source
5. Overshirts
Key Statistics:
- Sales growth: 166% increase among Shopify merchants
- Consistent increase in Google searches over five years
- Seasonal peak: Search interest peaks around Thanksgiving
Knowledge on sustainable products is high in 2025, with the eco-conscious customer continuing to shape demand in a number of markets. These products now represent 17% of the overall market and provide 32% of the market growth and are rising at a rate 2.7 times faster than traditional products.
What’s especially interesting is that 75% of sustainable product categories perform better online vs in store as physical retail. This also makes green products especially useful for e-commerce. Searches globally for eco-friendly goods have , according to Google.. Source
6. Mushroom Coffee
Key Statistics:
- 5-year search growth: 760%
- Monthly search volume: 368,000
- Price range: $10-$35
Mushroom coffee mixes regular instant coffee with functional mushrooms such as lion’s mane, chaga and rhodiola. Following an incredible explosion in search interest over five years by 760%, the piña colada was the beverage people couldn’t get enough of in 2018, with more than 368,000 monthly searches.
Mushroom coffee has captured consumers’ attention, largely thanks to claims of immune support and mental focus. The product took off in 2022, and the accompanying videos have garnered more than 8 million views on TikTok. Prominent suppliers are Time Health, Sloent Shrooms, and Four Sigmatic, who have the best Triple Extract. market concentrated in the US, UK, Canada, Australia, Croatia, and Singapore. Source
7. Beet Gummies
Key Statistics:
- 5-year search growth: 1,400%
- Monthly search volume: 5,400
- Price range: $10-$120
“Beet has seen extraordinary search interest growth over recent years, with beet gummies, and anything containing beet extract or beet juice, up 1,400% in the past five years. Such supplements are being marketed, first and foremost, for their heart health benefits, in an increasingly health prevention conscious consumer world.
The proof in the market is in the more than 400 people who have rated BeLive’s beet ginger gummies with an average of 4.4 stars on Amazon. Key Players of the market Garden of Life, Manna Pro, Biocare, MaryRuth Organics, Rainbow Light, Liquid Health, Vital Nutrients are some of the key market players Major suppliers include Garden of Life, WeightWorld, and New Leaf Market in US.E SIS from sales price of USD 423/ for 16oz on Garden of life website.US is the largest producer of this product through companies like Garden of life.Geographically the market is spread all over the world, but most of the market share is captured by USA., Belgium, Germany, and France. Source
8. Coloring Books
Key Statistics:
- Quarterly growth: 6,024% (highest on Shopify’s quarterly growth list)
- Search interest return to pandemic levels
- Holiday gift favorite
Adult coloring books have made a resurgence, with sales growing more than 6,000% in the last quarter of 2024, according to Shopify data. Searches for coloring books have reached their highest levels since the coronavirus pandemic began in 2020.
This rebound is due in part to the dual attraction of the product as a mindfulness practice and a gift. The continued interest indicates that coloring books are no longer simply a pandemic-era passing fad, but rather a completely normal, wildly popular, everyday activity. the arts and crafts category. Source
9. Niacinamide Body Lotion
Key Statistics:
- 5-year search growth: 1,011%
- Monthly search volume: 6,600
- Price range: $10-$100
Searches for niacinamide body lotion have exploded by over 1,000% over the past five years. This skincare for body unites a rise in temperature and the benefits of vitamin B3 (Niacinamide) to work below skin’s surface, not only alleviating rough, dry skin, but also locking in long-lasting moisture.
The product has been generating a lot of buzz on social media and from big suppliers like Olay, The INKEY List, COSRX, and CeraVe. Key markets for “Drinkable Peanut Powder” are USA, India, China, Japan, and Germany, so it is globally versatile in diverse consumer segments. Source
10. Disposable Period Underwear
Key Statistics:
- 5-year search growth: 165%
- Monthly search volume: 90,500
- Price range: $10-$30
Nope – disposable period pants are the easy, eco-friendlier solution to traditional menstrual products. Search interest in the products, which are intended to absorb menstrual flow and also be worn like regular underwear, has been up by 165% over the last five years.
This product category has grown in popularity for its convenience, discretion and relative greenness compared with disposable alternatives. The leading vendors are Always, Sunkiss Intimates, and Sirona with key regions of US, Canada, UK, Australia, Denmark, India.. Source
E-commerce Strategies for Trending Products
To capitalize on these trends, e-commerce businesses should consider these strategies:
- Digital-First Marketing: 75% of sustainable product categories perform better online than in physical stores, highlighting the importance of digital marketing for these products.
- Social Media Integration: Most of the trending products are gaining traction through platforms like TikTok, with videos about toe spacers receiving over 2.5 billion views.
- Target Millennial Consumers: Millennials (67%) are more likely than Baby Boomers (59%) to adopt sustainable buying habits, making them a key demographic for many trending products.
- Transparent Sustainability Claims: With 84% of customers reporting that poor environmental practices will alienate them from a brand, authentic sustainability messaging is crucial.
- Price Sensitivity Awareness: While 55% of consumers are willing to pay more for eco-friendly brands, this percentage has decreased from 58% the previous year, indicating growing price sensitivity.
Conclusion
The world of e-commerce in 2025 offers wonderful opportunities for businesses willing to evolve with changing consumer tastes. From buzzy health products such as bakuchiol serum and creatine gummies to sustainable replacements and emerging sport equipment, the trends are indicative of a market increasingly influenced by health consciousness, sustainability and social media.
Keeping up with those trend, and catching up on marketing strategy, however will see the company stay on top of the game. The evidence is clear that consumers are actively searching for these products, creating substantial opportunities for businesses that can effectively meet this demand.
What trending products have you noticed gaining popularity in your region? Share your observations in the comments below!
